Troon Launches New Troon.com WebsiteTroon® recently launched a…

Troon Launches New Troon.com Website

Troon® recently launched a new website (www.Troon.com) that will help the global brand to communicate and market over the next five-plus years, while better connecting members and guests to Troon-affiliated clubs. The new website was developed in partnership with Enspire for Enterprise, formerly doing business as Web.com for Enterprise, a recognized market leader delivering scalable digital marketing solutions to membership, franchise, co-op, and other types of networked businesses.

Built on the multi-functional WordPress platform, ease of use is critical to the new website. The interface leverages a mobile-first design methodology to ensure the optimal experience for today’s mobile site visitor, and incorporates website accessibility best practices throughout. The robust website features will continue to expand to help drive commerce to clubs, allowing visitors to actively engage the World of Troon directory, search for and make tee times, purchase Troon Cards and more. Through soon-to-be installed Application Programming Interfaces (API’s) visitors will also be able to personalize their experience, including personal welcomes, tracking and redeeming of Troon Rewards points (golf’s largest loyalty program with more than 500,000 members) and more. Website users can expect to see a similar user experience, graphics and functionality in the new Troon mobile app, which is expected to launch later in 2020.

The new website is also rich in fresh, ever-changing content featuring Troon-affiliated clubs and stories about the people, destinations and experiences that connect us all. Videos, podcasts, press releases, as well as Troon Magazine and Troon Privé Magazine content are all housed in The Clubhouse Section of the website while also rotating-in to the site’s homepage.

“Ultimately we will emerge from the Covid-19 crisis into a new world where engaging virtually, connecting remotely, and collaborating collectively will be important,” said Tim Schantz, president and CEO, Troon. “The new Troon.com will help our company and our affiliated clubs better connect with members and guests in that way.  It also allows our business development team to clearly and effectively communicate with potential clients through the ‘Partner With Troon’ section of the website.”

The new website also supports Troon’s new Moments Matter initiative which debuted in early April. The guest and member-facing resource helps Troon-affiliated clubs and their communities stay connected through these challenging times. Through the Moments Matter portal, Troon-affiliated clubs have access to content developed daily by Troon associates and corporate leaders around the world or through Troon partners. Facilities may then customize the content to fit their club needs, and then digitally deliver fresh programming to members, guests and followers on a regular basis. The infrastructure is also scalable, designed to easily incorporate the growing family of Troon brands into the website ecosystem.

“The new homepage, which shows a little bit of everything, is content focused (like many news sites), while the updated sitemap, content strategy, new club directory with map and list views, and the many user experience improvements are a result of countless hours of research and development. Since launching the site about a week ago, we are hearing great feedback from our guests, members and partners. Moving forward, we plan to migrate many of our brand websites on to this same website platform.”

For more information on Troon, visit www.Troon.com.

Wilson Launches All-New Staff Model Golf BallDesigned by Wilson…

Wilson Launches All-New Staff Model Golf Ball

Designed by Wilson Staff Advisory members, the Staff Model ball delivers best-in-class distance, spin and greenside control for advanced players.

Wilson Sporting Goods officially announced their new Staff Model golf ball. Designed for advanced players around the world, the Staff Model ball was built through direct feedback and critique from Wilson Staff tour professionals. The Staff Model golf ball is designed to provide the distance, spin and control lower handicap golfers seek in their game.

The new Staff Model ball features a 4-piece construction that delivers higher velocities for maximum distance and ideal spin for ultimate control and feel on approach shots when attacking the green.

“By leveraging our experienced and dynamic Advisory Staff, we were able to design a premier golf ball that provides tour-level distance, spin and control,” said Frank Simonutti, Global Director of Golf Ball Innovation. “Featuring a thinner cover and harder core, the Staff Model ball provides higher spin rates on iron shots and holds the maximum allowable initial velocity based upon USGA conformance for a more impressive velocity than traditional urethane covered balls.”

The 362-dimple pattern and cast-urethane cover provides golfers ultimate control and tour-level spin on iron and wedge shots. The hard, ionomer outer mantle and high CIS polybutadiene core delivers increased ball speeds for impressive distance. The Staff Model golf ball also possesses a HPF inner mantle to help give players the soft feel and maximum spin.

Finished with a modern Staff Model stamp, the all-new premium ball joins the Staff Model family of products designed for elite golfers.

Staff Model golf balls will be available for pre-order exclusively on Wilson.com as part of the new Baller Box subscription program starting Monday, April 20.

For more information please visit: www.Wilson.com/BallerBox

You may have seen three-time PGA Tour champ Scott Stallings’…

You may have seen three-time PGA Tour champ Scott Stallings’ fitness journey in the press after he dropped over 50 lbs just one year ago. Now regarded as one of the fittest players on the Tour, he is often looked to for advice by peers and fans alike on how he was able to achieve such a drastic transformation.

Throughout the transformation, Scott not only worked on his weight training and nutrition, but also focused on things like sleep and recovery. The PowerDot 2.0 electronic muscle stimulation device became a staple in his routine, and something he believes will help him reach that next level. The Smart Muscle Stimulator can be used at home and even on the course to help improve blood circulation, reduce fatigue, and improve his explosive strength.

With the PGA Tour being postponed, it’s still just as important for Scott to maintain his physical and mental health – something he’s achieving, in part, with the use of the PowerDot.

You may have seen three-time PGA Tour champ Scott Stallings’…

You may have seen three-time PGA Tour champ Scott Stallings’ fitness journey in the press after he dropped over 50 lbs just one year ago. Now regarded as one of the fittest players on the Tour, he is often looked to for advice by peers and fans alike on how he was able to achieve such a drastic transformation.

Throughout the transformation, Scott not only worked on his weight training and nutrition, but also focused on things like sleep and recovery. The PowerDot 2.0 electronic muscle stimulation device became a staple in his routine, and something he believes will help him reach that next level. The Smart Muscle Stimulator can be used at home and even on the course to help improve blood circulation, reduce fatigue, and improve his explosive strength.

With the PGA Tour being postponed, it’s still just as important for Scott to maintain his physical and mental health – something he’s achieving, in part, with the use of the PowerDot.